Once upon a time, there was a little girl who drove a 4-wheeler across 10 acres of land to hock lemonade and snowcones to hot and thirsty blueberry pickers at the neighborhood farm during the summer months. God bless those who drank that hot lemonade and hand-cranked snowcones my sister and I made. That little girl spent all the years of her life dreaming of different businesses she could start, especially since all the adults in her family were hard-working entrepreneurs themselves!
From a concessions stand owner (haha) to an actual business owner of now 3 companies, I'd say that little girl did exactly what her heart was always after, what was in her blood.
Hi, I'm Kathryn!
Around here you'll find a lot about business and marketing, but you'll also hear about motherhood, wellness, and essential oils because all these things are apart of me and I believe this whole thing isn't really about your business product or service at the end of the day, it's about you. It's about you and the product or service are apart of you.
Most days you can find me warming up my coffee for the 100th time that day, chasing a 1-year-old, cramming lots of work in at naptimes and cheering on my boss babe friends!
As a 7-figure marketing agency owner, I decided to branch out and provide a platform for YOU to make your life goals happen too. Because, and hear me loud and clear, you CAN do this. I've taken what I know and made it super simple, giving you the exact steps it takes to get yourself online and in front of your tribe. I've got the blueprint, you've got you.
I can't wait to see what you do, lady.
Time to make it happen.
"But I am overwhelmed and stressed out. Owning my own business can't be worth it."
I know exactly what that feels like. Between starting a new business and getting into network marketing (which I thought I would never, ever, ever-in-a-million-years-ew-gross do), I know what it's like trying to grow a little something into something.
After graduating with a BS in nutrition, I quickly realized I couldn't really do much with it. Let's face it, I didn't really want to do much with it. I got married right out of college and decided to start a marketing agency with my husband. Together we navigated the ups and downs of marriage along with the ups and downs of starting a new business and figuring out how to make things work. At the same time, I became a distributor in a network marketing company.
When I started these businesses, I wanted financial freedom! I wanted to do something I loved! I wanted to make a difference in people's lives! But I quickly learned a few very important lessons both from experience and my clients' experiences.
• There is a difference between old-school sleazy sales tactics and actually marketing a product. (Hint: it's not about the product, it's actually about YOU)
• There are a million shiny marketing tools that you can spend your time and money on that will never work the way they are advertised.
• For every part of my business that I loved, there were two very necessary tasks that I hated.
• Most people just have no idea where to start, need the tools and a blueprint so they can get things going the best way and have fun doing it!
The Turning Point
As I started to experience success, I realized how many women out there are just like me. They need to be seen and heard. They need to get their business up and running and in front of their target market. They need to rise above the noise telling them how they should do things and what they should do next and focus on what matters most to them. They need to cultivate their passion and let it lead them to financial freedom. They need to know that the world needs them.
You Need to Know, the World Needs You
And so I created a way to give small business owners and network marketers like you a detailed marketing plan, complete with the tools you need to implement it. I show you how to market your product or service like every big business without the big business budget. I can teach you how to pull all of the different aspects of your business together in a structured, cohesive way so you can quit spending unnecessary time on necessary tasks (that you may hate) and more time on the things that bring you joy.
Here's to creating a business from your passion that, in turn, creates the financial freedom and future you can only dream of. Will it be hard? Of course. Will it be worth it? Without a doubt, 100%, unequivocally yes. Ready to create your dynasty? Let's go.